In the effort of building up and maintaining a content marketing blog, social media comes through as a very important asset in advertising your blog, creating traffic and interaction to your audience. It is also important to bear in mind how your blog’s name, its content and its tactics will interrelate with the blog’s social media because there should not be any friction when a user tries to use all the resources. Bear in mind the following points while considering social media:
- One Name, Different Faces
All Named Together: Make sure that all your blog name, logo, brand images on the main domain, and all social networks such as Twitter, Instagram, Facebook, and LinkedIn are consistent with each other. Sounds simple but helps a lot to make a blog more popular and to develop a right brand.
Create A Uniform Presence Online: Foster availability of like handles when possible ( that is @YourBlogName) to enable your audience to access your content regardless of their browsing sites, Facebook, Twitter, or Instagram. If your preferred blog name is unavailable register a new more inventive one or add a character (as in YourBlogNameTips).
- Geographical Location
B2B Or B2C Focus: Take into consideration where your potential customers can be found most frequently. If you deal with B2B content marketing, you can concentrate on LinkedIn as the main source. For the younger audience that is more focused on images, Instagram or TikTok may be more appropriate.
Strong Points of the Platform: Each platform has its own advantages. A good example could be: Twitter is ID.