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 In a nutshell, so long as there are search engines that people use, so long will there be a need for SEO — or Search Engine Optimization. It’s a set of processes which increase the visibility and ranking of a website in the search engine results pages (SERPs). There is no need for paid advertising or traffic: all you have to do is take measures to make the site accessible, relevant, and valuable for users and search engines such as Google, Bing, Yahoo, and other engines.

It’s a combination of 4 main strategies that are technical, on-page, and off-page:

On–Page: These strategies allow it to maximize even a single web page to get more searches. Major methods include enhancing the quality of the content, optimal use of keywords in the individual pages; optimizing meta tags (title, description), optimizing the structure of the site; achieving better UX by fast load speed, mobile responsiveness, easy navigation.

Off–Page: Off-page refers to measures you take in the fora or outside your site to gain authority and credibility. The most effective off-page strategy is link-building: gaining backlinks from other established sites and therefore telling search engines that your work is indeed worth the time.

Technical SEO: This type of SEO deals with the back end of a website and the factors that affect the site’s visibility as well as user experience. The prime focus will be making certain that a website is c

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