For SEO:
Keyword Focus: Throughout the home page, one of the essential keywords relevant to the niche should be incorporated. It aids search engines in determining the site’s emphasis and positions it respectively.
Meta Descriptions & Title Tags: Present clickable, relevant, high quality meta descriptions and title tags which will result in an increase of traffic from the search engine results pages (SERP).
Internal Linking: Make links to the important pages, such as services, blog, contact, improving the crawling and site indexing by search engines.
Mobile Optimization: Google gives priority to responsive websites and well-optimized pages which load within seconds of access. Thus, the homepage should be fast and responsive.
For Content Marketing:
Value Proposition: The homepage needs to let the users know the worth of the website content at a glance. It needs to explain why users should remain on the site, be it because of the information on the blogs, useful materials, or even helpful services offered.
Content Promotion: Add the most interesting blog posts and case studies, as well as even a book to be downloaded to the homepage, so as to tie people down and make them want to open more pages.
Calls to Action (CTAs): Other examples of highly effective CTAs include “Join Us,” “Get Our Free Guide,” “Find Out More About What We Do,” and other wordings that promote conversion and make more users interact with the content.